Recently Matt Cutts, the head of head spam in Google shared a video answering a question (How can I guest blog without it looking like I pay for links?) regarding guest blogging on other sites and linking back to your own.
The BIG WHY to Guest Blogging from Marketers’ Point of View
The main reason is the backlinks received from writing articles on others sites will contribute to the targeted site’s page rank. So in order to get lots of links linking to their sites, black hat marketers will usually pay some outsourcers, who do not have have deep understanding of the topic, to write an article. The black hat marketers will then reuse the same article, posting it on other blogs as guest blogging, or even worst submitting the lousy article to article directories.
The lousy blog post will have heavy keyword anchor texts linking back to a targeted site, usually the home page or a certain page that the black hat marketers want it to rank well in search engine. The guest blogging post may be spin to look like as if it’s new or written by another person, but the shallow content is usually the same.
I can understand why marketers want to use the shortest time to reach out and get their site rank on the 1st page of certain commercial keywords. The reason is simple: They want to make money! The longer the marketers delay their rankings, the more money they lost or not able to profit.
The BIG WHY to Guest Blogging from Google Point of View
Google Panda & Penguin are use to monitor websites. Image credit: Google
Always remember Google is about giving good or great user experience. Guest blogging is fine as long as the content is of high quality, in moderation and not using duplicated content. If the content is unique or case studied or back up by certain facts and findings, it will increase user experience. Thus, users will most likely share the content on social networks or even blog about it on their site. But if it’s not unique, not case studied or not back up by certain facts and findings, user experience will certainly decrease.
Another issue that Google dislike is a sudden increase of links in a short period of time. This is not natural in Google’s point of view. As most of us uses Google Analytics and WebmasterTools, the sudden increase in the amount of incoming links will notify Google that this is not natural. Furthermore, a record of the incoming links linking back to the site is kept. Google will reference your link history to determine if it’s natural growth.
Google is like an online police who make sure every websites are obeying their rules to serve the greater good for internet users. You may ask Why is Google acting like an online police? This is because the marketers are using Google’s reputation and profits at risk. Based on Adweek, in 2012, Google’s revenue is over $50 billion, where up to 95% of the revenue comes from advertising.
If you are thinking of ranking well in the search engines like Google, Ascelade is able to help you and your business get qualified business leads. Contact us here.
Cyrus Yung has been generating sales & marketing leads through Pay-Per-Click marketing via Google AdWords, Yahoo Search Marketing & Bing since 2008.
He used to be a naval diver before he left to join one of Asia’s largest seminar organizer company in 2006.
Having worked and organized some of the largest seminars in Singapore, he left in 2008 to pursue his passion for internet entrepreneurship.
With a proven track record of generating more than 32,000 qualified sales leads from 2008 to 2020, he helps companies in Singapore to build various online properties with high traffic & converting sales.
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